16 Easy Ways to Fix Your PR Program for 2016

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

In the last year, PR has changed. Drastically. If you are still distributing text only news releases, aren’t measuring your inbound traffic, not leveraging the power of social shares or are still thinking that media relations is a mystery, you have a lot to learn before we move into 2016.

2016 is the year of content amplification. As companies create more and more news and brand content, they are realizing that there is no such thing as good content, only seen content. Is your content being seen?

As 2015 comes to a close, we at Business Wire want to share the many ways you can utilize public relations and newswires to amplify your news content to ensure you are reaching your entire targeted audience, ultimately increasing impact and ROI.

Introducing our brand new weekly news series, BizWireTV, an embarrassment of riches.

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[GUIDE] You can increase coverage and activity on your news releases with one easy change – it’s time to get visual.
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News releases directly impact stock price. Learn why this matters, and how to do it.
Good bye static images, hello interactive content!
The Future of News Is Here — and It’s Visual, Social, Mobile and Global
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[PODCAST] Everything PR Pros Need to Know to Get a Raise in Just 15 Minutes

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[CASE STUDY] Driving Awareness and Coverage with News Releases
[CASE STUDY] Driving Sales with News Releases
[CASE STUDY] Driving Downloads with News Releases
[CASE STUDY] Going Viral: The New Hire News Release is Having a Moment

What is Business Wire? Why Amplify Your News?

[youtube https://www.youtube.com/watch?v=_jtEn2M5cZQ]

Why do media use newswires? Why should you use a newswire?
How Business Wire Works – how we turn news releases into news stories

We at Business Wire will continue to monitor and share emerging technical and behavioral trends that impact news distribution and news consumption in 2016. Stay ahead of the game by signing up for our blog RSS feed or social accounts: Twitter, Facebook, YouTube or LinkedIN. 2016 is going to be a great year for PR professionals. We’re excited to be in the trenches with you.

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About Serena

Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on investor and public relation trends. Serena has implemented local, national and international social media campaigns for a wide range of company and brands including LuxuryLink, Viking River Cruises, the unincorporated city of Marina del Rey, Kraft, Kohl's, Avon, Mattel and more. Serena started her career in advertising where she developed an understanding of branding from a large-scale perspective, but it was her 14 years in the newswire industry that placed her squarely at the forefront of a technical, sociological and influential revolution changing the face of customer communications. In 1994, Serena was part of a small team who introduced the communications industry to the Internet via a series of first-ever conferences, Her love of technology based communications hasn’t stopped since. Currently, Serena participates in and oversees the creation and implementation of mobile and social strategies designed to meet a wide-range of customer goals, from brand awareness to customer appreciation and service, to driving potential new fans into the marketing funnel. Serena creates relationships within core and affinity audiences to create 360-degree awareness for brands. As the director of social and evolving media, Serena has a unique perspective on the future of PR and content distribution. In addition, Serena served on the board of directors for the National Investor Relations Institue's Dallas and LA chapters as well as the LA chapter and international Social Media Club, and is a frequent speaker on all things related to modern communication practices. She can be found on Twitter (@serena) as well as a wide range of emerging platforms.